Fine Gardening Mailing List

Part of Active Interest Media’s Home Group, Fine Gardening delivers the greatest horticulturists, plant specialists, and designers in North America and use their expertise to create a beautiful, valued resource filled with advice gardeners can use, techniques they can trust, and inspiration they can act on.

Fine Gardening understands how to create value for an audience with compelling storytelling, expert, and inspirational content. The brand continues to help gardeners excel with their passions, and helps marketers develop content experiences to build relationships with top influencers and buyers.

Fine Gardening’s mission is to make enthusiastic gardeners of all skill levels better at the craft they love. Subscribers gain invaluable insights into the areas of site planning, plant performance, and gardening techniques. Inspired by photos, and illustrations gardeners gain beautiful and inspirational ideas to help them realize the backyard of the dreams

Fine Gardening’s audience are affluent homeowners and landowners, on average they own 1.2 acres. They are passionate gardeners who take pride in their gardens and spend over $3,887 per year on garden related products.

A mature primarily female audience of influencers, with an above average income, they are prime for commercial offers including general merchandise, home furnishings, health, personal care, travel and more. With a passion for gardening, they respond to environmental fundraising appeals as well as cultural, environmental, health and human services.

Demographics

• 81% female
• 65 average age
• $145k average Household Income
• $662,000 average home value
• Average Property Size 1.2 acres
• Spend $3,887 on average yearly on gardening related activities
• 80% spend money on high quality products, plants, tools equipment, materials
• 11 hours spent gardening per week

The Home Group of Active Interest Media offers a diverse group of prospects that are active, passionate & responsive.

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