|
COUNTS THROUGH 04/28/2025 |
|
|
3,650,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
300,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
900,000 |
LAST 3 MONTHS |
+
$15.00/M
|
1,800,000 |
LAST 6 MONTHS |
+
$10.00/M
|
3,600,000 |
LAST 12 MONTHS |
|
|
These women all spend countless hours shopping from home with their favorite and even new catalogs. Plus Size buyers know how the clothes fit are just as important as how they look and feel. All of the women here need their clothing for home, out and about as well as the work place. They love to shop and buy classic, trendy or seasonal clothing for themselves for all occasions. These fashion loving women just love it when their outfit comes together. The women within this file are all known buyers from catalogs. The choices are endless and these buying ladies know how to shop! More than half the women in the U.S. are size 14 plus and above. They all enjoy spending money on trendy clothing styles that make them look and feel great.
Having a nice fit for both casual and the work place makes these women feel like a million bucks! The market is expanding now for workout lines as well as elegant clothes so they can paint the town red. More & more brands and retail stores have the demand to pay more attention to quality and style for these plus size shoppers. They also enjoy having a closet full of clothes, shoes and purses not to mention belts and jewelry to pick from when they get dressed for any occasion.
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
98% FEMALE 2% MALE |
SPENDING: |
$75.00 AVERAGE ORDER |
|
AGE |
$5.00/M |
EMAIL ADDRESS |
$40.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
GEO |
$5.00/M |
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
POCC |
$5.00/M |
PRESENCE DEBIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|