|
COUNTS THROUGH 05/27/2025 |
|
|
3,500,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
290,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
870,000 |
LAST 3 MONTHS |
+
$15.00/M
|
1,740,000 |
LAST 6 MONTHS |
+
$10.00/M
|
3,480,000 |
LAST 12 MONTHS |
|
|
Spanish speaking consumers can’t be defined by a singular archetype, given the community’s cultural, financial, and social differences. Brands are taking full advantage of planning their marketing campaigns to target this growing market and build brand loyalty. Studies have shown, that this market is very brand loyal once you’ve convinced them to buy your product. Each catalog sent to these consumers both in English and in Spanish means you have a better chance in reaching them in their preferred language. Currently, Spanish speaking consumers spending power is felt most in categories such as groceries, shoes, clothing, and cell phone services.
Another area of spending this group is known for is the use of technology. They enjoy electronic games, videos and cell phones. This line of products will always find huge demand and it’s constantly expanding. Take advantage of these buyers and put your direct mail piece or Online offer in their hands. They are all very responsive to catalogs and can’t wait to receive an offer in either in English or Spanish language.
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI SOURCED, DIRECT RESPONSE |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
75% FEMALE 25% MALE |
|
AGE |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO |
$5.00/M |
INCOME SELECT |
$5.00/M |
MATCHING EMAIL ADDRESS |
$40.00/M |
MONTHLY HOTLINE |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
PRESENCE OF CREDIT CARD |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|