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This unique database consists of individuals who have responded to a promotional postcard inviting them to register for a comprehensive identity protection service. Upon enrollment, they receive services including identity theft protection, restoration, monitoring, and insurance coverage for expenses related to identity theft. The service plans range in price from $12.95 to $24.95 per month.
Product Offering: Subscribers receive a variety of identity protection services, appealing to those concerned with personal security and identity safety.
Demographic Profile:
Average Age:77
Average Income: $42,195
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