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Continuity buyers, also known as continuity consumers, are individuals who engage in ongoing, long-term commitments with a product or service provider that offer regular, often scheduled deliveries, access, or benefits, and they maintain a consistent and predictable relationship with the business.
Continuity buyers are characterized by their commitment to extended, often subscription-based relationships, where they receive value or convenience on a recurring basis. They are typically motivated by the desire for convenience, savings, or access to a particular set of products or services over an extended period, and they prioritize the assurance of ongoing access to these offerings.
Target these loyal members withall Insurance and other financial offers, sweepstakes offers, reward earning programs, credit related offers, low-end catalogs, travel deals and much more. |
