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The Ladies Club – Home Cooking & Cookbook Buyers know the heart of the home is their kitchens. They enjoy nothing more than preparing home cooked meals using a family favorite recipe. They also love collecting cookbooks featuring many different cuisines. This brings these self taught home cooks (chefs) great pleasure. For example, surprising their friends and families with a meal featuring Scandinavian dishes is one way they like to broaden their cooking skills and their palettes. Taking cooking classes online or in person, subscribing to e-newsletters or recipe of the day emails, buying cook books online via websites or catalogs are just a few ways these home cooks keep expanding their skill sets.
Over the years, the opportunities to become a better home cook is partly due to a large selection of quality catalogs, online ordering, subscriptions and bricks & mortar retail. While reading through their favorite catalogs, in addition to looking for cookbooks, they are looking at kitchen décor and kitchen gadgets.
These buyers demographics range from ages 30-70, have an average income of $45,000, and all have active credit cards.
These consumers should find catalogs, catalog credit, coupons, retail / bank credit cards, coupons, magazines, and any other discount offer of interest. |
