Founded in 2003, Active Interest Media (AIM) is the largest publisher serving the full range of collectible enthusiasts. The Active Interest Media Collectibles Masterfile is a combined, deduped masterfile of AIM's hobby magazine subscribers enhanced with demographic, psychographic and lifestyle data. Titles include Kovels Antique Trader, Bank Note Reporter, Military Trader & Vehicles, Numismatic News, Old Cars, Sports Collectors Digest, and World Coin News.
These subscribers are avid collectors looking for accurate information and quality collectibles - ranging from the traditional to the quirky. These enthusiasts are interested in products and services that help them track their collection's value, connect them with buyers and sellers, and provide them with information and instruction they need to enjoy their hobby even more.
Reach enthusiasts who are passionate about their hobbies & interests, from antiques and military artifacts to coins and sports collectibles. They are a perfect target for a variety of offers including history, home improvement, crafts, tools, design, & general merchandise offers. They are also an audience responsive to fundraising appeals from humanitarian, environmental, veteran, and cultural.
Demographics
Average Age = 60
Average Income = $85,000
10% Female, 86% Male
Average order $39.00
For Enhancements, please review to The AIM Media Enhanced Masterfile
One of the world’s leading enthusiast media companies, Active Interest Media (aimmedia.com) produces consumer and trade events, websites, magazines, podcasts, and TV shows that reach millions of readers, fans, and attendees across the globe. Brands include Anglers Journal, Yachts International, Sail, Power & Motoryacht, Soundings, Trade Only, Passagemaker, Woodshop News, Log and Timber Home Living, Old House Journal, Woodsmith, Garden Gate, Cuisine at Home, Writer’s Digest, Horticulture, Popular Woodworking, Numismatic News, Kovels Antique Trader, Bank Note Reporter, Military Trader & Vehicles, Old Cars, Sports Collectors Digest, and World Coin News. The company’s two groups, Marine and Home, are divided into five divisions — Collectibles, Home Arts, Home Building, Marine, and Writer’s Digest —and also operate thriving B2B platforms, online universities, events and offer marketing services. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
MI, RI, IL are omitted from all orders