For over 50 years, Old Cars has been serving the Collectible Auto Enthusiast. Old Cars covers the entire field of collectible automobiles — from the classic touring cars and roadsters of the early 1900s, to the popular muscle cars of the 1960s and ’70s and beyond. Published 27 times a year, Old Cars features hobby news, vintage car and truck owner perspectives, historical reviews of popular and obscure marques, show and auction previews and reports, new products and more. Each issue includes hundreds of upcoming car shows and auction listings and multiple pages of classified ads.
For over 50 years, Old Cars, formerly Old Cars Weekly News & Marketplace, has been serving the Collectible Auto Enthusiast. Old Cars covers the entire field of collectible automobiles — from the classic touring cars and roadsters of the early 1900s, to the popular muscle cars of the 1960s and ’70s and beyond. Published 27 times a year, Old Cars features hobby news, vintage car and truck owner perspectives, historical reviews of popular and obscure marques, show and auction previews and reports, new products, and more. Each issue includes hundreds of upcoming car shows and auction listings and multiple pages of classified ads.
Each issue covers collector car news and events, historical vehicle profiles, technical repair tips, do-it-yourself, step-by-step restoration advice, plus classified and display ads for cars and parts from all eras. Reader favorites include Otto Cartoons, Sound Your Horn, and Reader Wheels.
Old Cars subscribers are vintage and classic car hobbyists, collectors, restorers, enthusiasts, dealers, and investors. These collectible auto enthusiasts are passionate and respond to a variety of offers including financial and investment, nostalgia, publishing, collectibles, services, and travel. A mature primarily male audience, they donate to fundraising appeals from cultural, human services, societal benefit, and health.
Demographics
Average Age = 70
Average Income = $75,000
1% Female, 97% Male
Average order $34.98
57% have attended 1-4 car shows in the past 12 months, 27 % have attended 5+ in the last 12 months.
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One of the world’s leading enthusiast media companies, Active Interest Media (aimmedia.com) produces consumer and trade events, websites, magazines, podcasts, and TV shows that reach millions of readers, fans, and attendees across the globe. Brands include Anglers Journal, Yachts International, Sail, Power & Motoryacht, Soundings, Trade Only, Passagemaker, Woodshop News, Log and Timber Home Living, Old House Journal, Woodsmith, Garden Gate, Cuisine at Home, Writer’s Digest, Horticulture, Popular Woodworking, Numismatic News, Kovels Antique Trader, Bank Note Reporter, Military Trader & Vehicles, Old Cars, Sports Collectors Digest, and World Coin News. The company’s two groups, Marine and Home, are divided into five divisions — Collectibles, Home Arts, Home Building, Marine, and Writer’s Digest —and also operate thriving B2B platforms, online universities, events and offer marketing services. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
