For over 63 years, Kovels Antique Trader, a magazine published 12 times per year in Stevens Point, WI, has provided the most current news and information resource for the collectibles community. Founded by Babka Publishing Co., later to become the flagship of employee-owned Krause Publications’ Antiques division, the publication acquired Kovels in March 2023. Kovels Antique Trader built its reputation as the premier print vehicle for the buying and selling of antiques nationwide. Its loyal following includes antique dealers, antique show promoters, shop and mall operators, investors, restoration and repurposing designers, and collectors.
For over 63 years, Kovels Antique Trader, a magazine published 12 times per year in Stevens Point, WI, has provided the most current news and information resource for the collectibles community. Founded by Babka Publishing Co., later to become the flagship of employee-owned Krause Publications’ Antiques division, the publication acquired Kovels in March 2023. Kovels Antique Trader built its reputation as the premier print vehicle for the buying and selling of antiques nationwide.
Kovels Antique Trader magazine is the number one resource for collectors of antiques, collectibles, and vintage items providing these active collectors with the most current news and information required to stay on top of the collectibles marketplace. Subscribers are antique dealers, antique show promoters, shop and mall operators, and collectors. Interest ranges from Jewelry, Toys, Art Deco, and Furniture.
Collectors from across the country rely on Kovels Antique Trader to keep them immersed in this thriving industry. This active, highly targeted audience is a perfect audience for a variety of offers including home furnishings, nostalgia, publishing, collectibles, services, and travel. They are also an audience responsive to fundraising appeals from cultural, human services, societal benefit, and environmental.
Demographics
Average Age = 50
Average Income = $92,500
53% Female, 47% Male
Average order $26.00
Average # of auctions/sales attended in last 12 months-15.5
Average spent in antiques & collectibles hobby in last 12 months $9,000
For Enhancements, please review to The AIM Media Enhanced Masterfile
One of the world’s leading enthusiast media companies, Active Interest Media (aimmedia.com) produces consumer and trade events, websites, magazines, podcasts, and TV shows that reach millions of readers, fans, and attendees across the globe. Brands include Anglers Journal, Yachts International, Sail, Power & Motoryacht, Soundings, Trade Only, Passagemaker, Woodshop News, Log and Timber Home Living, Old House Journal, Woodsmith, Garden Gate, Cuisine at Home, Writer’s Digest, Horticulture, Popular Woodworking, Numismatic News, Kovels Antique Trader, Bank Note Reporter, Military Trader & Vehicles, Old Cars, Sports Collectors Digest, and World Coin News. The company’s two groups, Marine and Home, are divided into five divisions — Collectibles, Home Arts, Home Building, Marine, and Writer’s Digest —and also operate thriving B2B platforms, online universities, events and offer marketing services. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
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