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SILVER STAR BRANDS is a leader in the catalog business, offering cards, gifts and helpful household items, all at value prices. Over 8,000 products can be found throughout their group of catalogs. The Silver Star Brands Masterfile is a combined, unduplicated file providing buyers from the individual properties which includes: Dream Products, Easy Comforts, Miles Kimball and Walter Drake.
Average age: 71
Average income: $78,470
TYPES OF MODELS:
GOOD CUSTOMER MATCH - Mailer sends a 100,000 name sampling of their best customers to Silver Star Brands' service bureau. The Good Customer Match combines everything known about each individual on a mailer's customer file to create a model that identifies more of those best customers on the Silver Star Brands file. The Model is built using the mailer's best customers and utilizes the data available on the Silver Star Brands database to create a custom regression model.
REGRESSION MODEL - A full regression model requires mailing a quantity of Silver Star Brands names that is significant enough to produce at least 1,000 net paid responses. The data elements of the names selected are saved at the time the order was selected. When the mailing is complete, the responses and net mailed names are returned to us to match against the gross order file. A custom regression model is created using the matched responses and non-responses.
When the model build is completed, a report with the Gains Table, Model variables, and Data Profile will be issued and sent to the broker/mailer. All models are created by Data Axle's staff statistician. |
