The Outdoor Sportsman Group Wiland Modeled Selection Program gives you access to over 600,000 subscribers. It is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
This group of enthusiasts is interested in technique, equipment, instruction, and such related activities pertaining to their love of the outdoors. These sportsmen prove their dedication through their considerable expenditure of time and money in pursuit of their chosen outdoor activity whether it be hunting or fishing.
Subscribers to the following titles comprise The Outdoor Sportsman Group Wiland Selection Program: Bowhunter, Florida Sportsman, Fly Fisherman, Game & Fish, Gun Dog, Guns & Ammo, Handguns, Petersen’s Hunting, In-Fisherman, North American Whitetail, RifleShooter, Shooting Times, Shotgun News, and Wildfowl.
Wiland members can have their custom models applied to the Outdoor Sportsman Group Masterfile or by any individual title, allowing them to reach their ideal target audience. Names will be delivered net of the mailer's house file, yielding incremental names to be added to the merge. The modeling program provides out-of-category mailers, or those looking to go deeper in the file, an opportunity to target only the names most like your current customer, donor or subscriber from the Outdoor Sportsman Group files.
Subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, pet supplies, health, financial, travel, services, collectibles, and publishing.
A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Demographics
Average age 47
$97,750 Average Income
Spend an average annually on their sport-$1,698
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