The Outdoor Sportsman Group Hunting & Fishing License Holders Mailing List

The Outdoor Sportsman Group Hunting & Fishing License Holders Masterfile is enhanced with actual hunting and fishing license holder information. The file provides access to a combined and unduplicated file of active subscribers to Outdoor Sportsman Group Inc.’s 15 titles. These include: Bowhunter, Petersen’s Bowhunting, Florida Sportsman, Fly Fisherman, Game & Fish, Gun Dog, Guns & Ammo, Handguns, Petersen’s Hunting, In-Fisherman, North American Whitetail, RifleShooter, Shooting Times, Shotgun News, and Wildfowl.

SEGMENTS COUNTS THROUGH 04/30/2025
87,397 TOTAL UNIVERSE / BASE RATE $110.00/M
 61,496 12 MONTH HOTLINE     + $7.00/M
 38,067 6 MONTH HOTLINE     + $11.00/M
 19,488 3 MONTH HOTLINE     + $16.00/M
 7,096 1 MONTH HOTLINE     + $21.00/M
 29,868 12 MONTH EXPIRES     $105.00/M
  CATALOG RATE (NON-ENDEMIC)     $85.00/M
  FUNDRAISING RATE     $85.00/M
  INSURANCE RATE     $85.00/M
  NON RECIPROCAL CHARGE     + $25.00/M
DESCRIPTION
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This group of outdoor enthusiasts is interested in technique, equipment, instruction, and such related activities pertaining to their love of the outdoors. These sportsmen prove their dedication through their considerable expenditure of time and money in pursuit of their chosen outdoor activity whether it be hunting or fishing.

 

 

Subscribers to the following titles comprise The Outdoor Sportsman Group Hunting & Fishing License Holders:  Bowhunter, Florida Sportsman, Fly Fisherman, Game & Fish, Gun Dog, Guns & Ammo, Handguns, Petersen’s Hunting, In-Fisherman, North American Whitetail, RifleShooter, Shooting Times, Shotgun News, and Wildfowl.

 

Subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, pet supplies, health, financial, travel, services, collectibles, and publishing.

 

A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.

 

Demographics

Average age 45

$100,100 Average Income

84% own a boat

 

Hunting or Fishing License $10/M

 

** For Available Enhancements please refer to The Outdoor Sportsman Group Enhanced Masterfile**

 

 

 

 

 

 

 

 

 

 

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #622080 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 7,500 NAME MINIMUM ORDER $750.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • PLEASE INQUIRE ABOUT EXCHANGE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000
  • CANCELLATION FEE AT $200.00/F
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 14% FEMALE 86% MALE  
SPENDING: $15.00 AVERAGE ORDER 
SELECTS
1 MONTH HOTLINE   $21.00/M
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER/SEX   $11.00/M
GIFT GIVERS   $12.00/M
HUNTING OR FISHING LICENSE   $11.00/M
LIFESTYLE   $16.00/M
NEILSON COUNTIES   $11.00/M
PAID   $12.00/M
RENEWALS   $16.00/M
SCF / ZIP / STATE   $11.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $75.00/F
FTP  $75.00/F
ZIP TAPE  $35.00/F
RELATED LISTS
FLY FISHERMAN
THE OUTDOOR SPORTSMAN GROUP MASTERFILE
APPALACHIAN TRAIL CONSERVANCY
GARDEN AND GUN ACTIVE SUBSCRIBERS
APPALACHIAN MOUNTAIN CLUB
RIFLESHOOTER MAGAZINE
PETERSEN'S HUNTING MAGAZINE
THE OUTDOOR SPORTSMAN GROUP FISHING MASTERFILE
WILDFOWL MAGAZINE
SHOOTING TIMES MAGAZINE