The Outdoor Sportsman Group subscribers have been merged and deduped to develop The Outdoor Sportsman Group Hunting Masterfile of highly sought-after consumers. This group of hunting enthusiasts is interested in technique, equipment, instruction, and such related activities pertaining to their love of the outdoors. These sportsmen prove their dedication through their considerable expenditure of time and money in pursuit of their chosen outdoor activity whether it be hunting or fishing. These avid outdoorsmen range from hunters and target shooters to military personnel.
These enthusiasts are passionate, 54% belong to a gun club. Additionally, they enjoy hunting big and small game such as deer, elk, antelope, and turkey. In addition, they participate in camping, fishing, boating and travel. Conservation and natural resources are crucial to these sportsmen.
Subscribers to the following titles comprise The Outdoor Sportsman Hunting Masterfile: Bowhunter, Game & Fish, Gun Dog, Wildfowl, Petersen’s Hunting and North American Whitetail.
Subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, pet supplies, health, financial, travel, services, collectibles, and publishing.
A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Demographics
Average age 47
$98,400 Average Income
77% married
82% Homeowners
Hunting or Fishing License $10/M
** For Available Enhancements please refer to The Outdoor Sportsman Group Enhanced Masterfile**
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