The Outdoor Sportsman Group Gun Owners Masterfile Mailing List

The Outdoor Sportsman Group Gun Owners Masterfile gives you access to over 250,000 subscribers. The file is a combined and unduplicated file of active subscribers to Outdoor Sportsman Group Inc. shooting titles. This file provides a source of active enthusiasts interested in technique, equipment, instruction, and such related activities as travel and camping. These sportsmen prove their dedication through their considerable expenditure of time and money in pursuit of their chosen outdoor activity. They subscribe to one or more of the following titles: Guns & Ammo, Handguns, RifleShooter, Shooting Times and Shotgun News.

SEGMENTS

COUNTS THROUGH 04/30/2025

210,657

TOTAL UNIVERSE / BASE RATE

$110.00/M

147,404

12 MONTH ACTIVE SUBSCRIBERS

+ $7.00/M

95,140

6 MONTH ACTIVE SUBSCRIBERS

+ $11.00/M

51,052

3 MONTH ACTIVE SUBSCRIBERS

+ $16.00/M

18,581

1 MONTH ACTIVE SUBSCRIBERS

+ $21.00/M

76,031

12 MONTH EXPIRES

$105.00/M

CATALOG RATE (NON-ENDEMIC)

$85.00/M

FUNDRAISING RATE

$85.00/M

INSURANCE RATE

$85.00/M

NON RECIPROCAL CHARGE

+ $25.00/M

DESCRIPTION

The Outdoor Sportsman Group subscribers have been merged and deduped to develop The Outdoor Sportsman Group Gun Owners Masterfile of highly sought-after consumers. This group of outdoor enthusiasts is interested in technique, equipment, instruction, and such related activities pertaining to their love of the outdoors. These sportsmen prove their dedication through their considerable expenditure of time and money in pursuit of their chosen outdoor activity whether it be hunting or fishing.

Subscribers to the following titles comprise The Outdoor Sportsman Group Gun Owners Masterfile: Guns & Ammo, Handguns, RifleShooter, Shooting Times and Shotgun News.

Subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, pet supplies, health, financial, travel, services, collectibles, and publishing.

A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.

Demographics

Average age 45

$102,000 Average Income

84% own a boat

Hunting or Fishing License $10/M

** For Available Enhancements please refer to The Outdoor Sportsman Group Enhanced Masterfile**

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #622078 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $750.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
PLEASE INQUIRE ABOUT EXCHANGE
REUSE IS AVAILABLE ON ORDERS OF 5,000
CANCELLATION FEE AT $200.00/F

POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	DIRECT MAIL SOLD
PRIVACY:	UNKNOWN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	14% FEMALE 86% MALE
SPENDING:	$25.00 AVERAGE ORDER