The Outdoor Sportsman Group Fishing Masterfile Mailing List

The Outdoor Sportsman Group Fishing Masterfile gives you access to over 300,000 subscribers. The combined and unduplicated active subscribers to Florida Sportsman, Fly Fisherman, Game & Fish, and In-Fisherman. This large group of enthusiasts ply their skills as fresh water or saltwater anglers. They are highly dedicated sportsmen who devote a great deal of time and money to their favorite pastime and to the related activities - travel, touring, boating, photography - that enhance its enjoyment.

SEGMENTS

COUNTS THROUGH 04/30/2025

266,070

TOTAL UNIVERSE / BASE RATE

$110.00/M

200,712

12 MONTH ACTIVE SUBSCRIBERS

+ $7.00/M

127,685

6 MONTH ACTIVE SUBSCRIBERS

+ $11.00/M

66,409

3 MONTH ACTIVE SUBSCRIBERS

+ $16.00/M

24,682

1 MONTH ACTIVE SUBSCRIBERS

+ $21.00/M

107,732

12 MONTH EXPIRES

$105.00/M

CATALOG RATE (NON-ENDEMIC)

$85.00/M

FUNDRAISING RATE

$85.00/M

INSURANCE RATE

$85.00/M

NON RECIPROCAL CHARGE

+ $25.00/M

DESCRIPTION

The Outdoor Sportsman subscribers have been merged and deduped to develop The Outdoor Sportsman Group Fishing Masterfile of highly sought-after consumers. This group of fishing enthusiasts is interested in technique, equipment, instruction, and such related activities pertaining to their love of the outdoors. These sportsmen prove their dedication through their considerable expenditure of time and money in pursuit of their chosen outdoor activity whether it be hunting or fishing.

Subscribers to the following titles comprise The Outdoor Sportsman Fishing Group Masterfile: Florida Sportsman, Fly Fisherman, Game & Fish, In-Fisherman.

Subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.

Demographics

Average age 47

$97,750 Average Income

84% own a boat

Hunting or Fishing License $10/M

** For Available Enhancements please refer to The Outdoor Sportsman Group Enhanced Masterfile**

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #622077 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $750.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
PLEASE INQUIRE ABOUT EXCHANGE
REUSE IS AVAILABLE ON ORDERS OF 5,000
CANCELLATION FEE AT $200.00/F

POPULARITY:	100
MARKET:	CONSUMER
CHANNELS:
SOURCE:	DIRECT MAIL SOLD
PRIVACY:	UNKNOWN
DMA?:	YES - MEMBER
STATUS:	PREFERRED PROVIDER
GEO:	USA
GENDER:	14% FEMALE 86% MALE
SPENDING:	$25.00 AVERAGE ORDER