Owned by Outdoor Sportsman Group, Inc. and published for over 30 years, Wildfowl has created better duck and goose hunters as the go-to source for tactics, trends, gear and how to become more effective in the field, all while celebrating the rich culture and deep adventurous soul of the sport.
Wildfowl provides serious waterfowlers with a forum to share and learn about destinations, techniques and successful hunts across North America and the world. Wildfowl covers all categories important to serious waterfowlers, including decoys, calls, boats, blinds, dogs, guns, loads and conservation. Avid outdoor enthusiasts, $50 Million is the amount Wildfowl’s readers collectively spend on overnight hunting trips annually and most take 8.2 trips annually. Many are boat owners, 67% and over 40% own an ATV/UTV.
Demographics
Average Age = 47
Average Income = $138,900
86% Male, 14% Female
Average subscription cost $40
94% hunt waterfowl; 61% hunt upland birds.
50% travel out of state to hunt
88% own goose decoys, 80% own duck & goose decoys. 5.2 dozen decoys on average.
$35 MM spent on waterfowl gear annually; average $850 per hunter.
Wildfowl subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Wildfowl is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Fly Fisherman, Bowhunter, Petersen’s Bowhunting, Rifle Shooter and Gun Dog.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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