Owned by Outdoor Sportsman Group, Inc. and published for over 50 years, Shooting Times serves an extremely active subscriber base of dedicated, technically savvy shooting and hunting enthusiasts who form a core group of opinion-leaders and purchase-influencers in the shooting sports community. Shooting Times provides the most in-depth and up-to-date information on rifles, handguns, muzzleloaders, ammunition, optics, shooting gear, how-to-techniques, and gun legislation.
Shooting Times subscribers are proud of their position on leaders of opinion on shooters’ rights. Shooting Times endorses responsible firearms ownership with gun safety as a primary concern. These subscribers are serious gun enthusiasts who consider their avocation and right to keep and bear arms an important and integral part of their lives.
Demographics
Average Age = 47
Average Income = $100,000
85% Male, 15% Female
Average subscription cost $30
65% have performed DIY projects in the last year
78% Fish, 69% Camp, 69% Hunt
52% belong to a Gun Club or Organization
Shooting Times subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, pet supplies, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Shooting Times is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Petersen’s Hunting, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
|
