Published by Outdoor Sportsman Group Inc. RifleShooter is the magazine for the serious rifle enthusiast who is interested in shooting techniques, firearms design, and accuracy. In addition, RifleShooter covers gunsmithing, ballistics, handloading, optics, shooting accessories and gun legislation. Great classic rifles and fine custom guns are also profiled. These avid outdoorsmen range from hunters and target shooters to military personnel.
These enthusiasts are passionate, 54% belong to a gun club. Additionally, they enjoy hunting big and small game such as deer, elk, antelope, and turkey. In addition, they participate in camping, fishing, boating and travel. Conservation and natural resources are crucial to these sportsmen.
Demographics
Average Age = 47
Average Income = $109,171
87% Male, 13% Female
Average subscription cost $30
97% own a handgun, 93% own a shotgun, 98% own a rifle, 42% own an air gun, 97% own a scope
64% owns/lease 1+ Pick Up Truck(s), • 38% owns/lease 1+ Sport Utility Vehicle
66% of readers or other household members did household improvements in the last 12 months
RifleShooter Magazine subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
RifleShooter is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer, Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Fly Fisherman, Bowhunter, Petersen’s Bowhunting, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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