Owned by Outdoor Sportsman Group, Inc. and published for over 40 years, North American Whitetail provides today’s avid whitetail hunter answers to real-world issues. NAW has worked with the most respected names in the whitetail world. The white-tailed deer stands alone as North America’s No. 1 big-game animal, and since 1982, no other brand has covered it as well as North American Whitetail.
North American Whitetail is devoted to the serious trophy deer hunter. Since its inception, it has helped spark an unprecedented wave of interest in trophy whitetails. North American Whitetail has become the authoritative source for information on record-book bucks, whitetail-management techniques, and advanced hunting strategies.
Subscribers are hardcore whitetail enthusiasts who are passionate about the sport and increasing their knowledge and being more successful in the field, all while celebrating the hunt, harvest, and conservation of the beloved whitetail. They spend an average of 31.8 days hunting whitetail deer and 38.6 days on other deer hunting related activities. 69% travel to hunt deer and over 50% own their own land with an average of 175 acres for hunting and recreational purposes.
Demographics
Average Age = 47
Average Income = $117,960
87% Male, 15% Female
Average subscription cost $30
96% Gun Hunters, 86% Bow Hunters
72% have hunted for 30 years or more
45% own an ATV , 32% own a tractor ,18.5% own a UTV
North American Whitetail subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
North American Whitetail is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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