Owned by Outdoor Sportsman Group, Inc. and published for over 50 years, In-Fisherman is the most recognized and respected brand in freshwater fishing and is dedicated to teaching its audience how to catch fish and ensure the future of fishing. In-Fisherman magazine is written for ardent freshwater anglers, with definitive instruction about catching their favorite fish species: Bass, walleye, panfish, catfish, pike, muskies, trout, and salmon.
In-Fisherman subscribers are avid outdoor enthusiasts and regard the magazine and its content that Includes fishing trends, the marine scene, product information, fishing adventures and optimal fishing times of day and best months. Additionally, subscribers can enter the Master Angler Awards Program and the opportunity to showcase their angling achievements and highlight productive fisheries.
Demographics
Average Age = 51
Average Income = $98,500
90% Male, 10% Female
Average subscription cost $30
Spend an average of $2,218 annually on fishing gear, equipment, and apparel.
Own a boat 61%
52% Hunt/shoot, 51% Camp/hike
43% Concerned about wildlife/environment
63% Taking overnight fishing trips
In-Fisherman subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, pet supplies, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
In-Fisherman is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer, Guns & Ammo, Game & Fish, Shooting Times, Petersen’s Hunting, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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