Owned by Outdoor Sportsman Group, Inc. and published for over 50 years, Petersen’s Hunting has been the most trusted brand solely devoted to the pursuit of big-game and adventure sport hunting. Petersen’s Hunting presents in-depth coverage of various hunting disciplines and timely destination articles that pinpoint the continent's hunting hotspots. Big and small game, hogs, waterfowl, turkey, upland game and guns and loads are covered regularly. Petersen’s Hunting also focuses on more specialized aspects of the sports and its equipment, including: white-tail deer, shot gunning, optics, muzzle loading, hand gunning and bow hunting.
Petersen’s Hunting subscribers are avid outdoor enthusiasts and passionate about their sport and spend over $5,000 annually on hunting gear and accessories. On average they have been hunting for 38 years.
Demographics
Average Age = 48
Average Income = $108,660
87% Male, 13% Female
Average subscription cost $30
Spend an average of $5,014 on hunting gear, Including firearms annually
13.1 average number of hunting trips each year
Subscribers spend an average of $2,492 on overnight hunting trips annually
86% create food plots for yearly food supply
50% of the readers on average own 2 dogs
75% hunt on private land
Petersen’s Hunting subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Petersen’s Hunting is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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