Published by Outdoor Sportsman Group, Handguns is dedicated to the handgun enthusiast. Its core mission is to emphasize the proper use and selection of handguns for self-defense and concealed carry. Handguns represents a super-efficient buy for anything from esoteric shooting supplies to pickup trucks and SUVs...and everything in between. The magazine covers reviews of handguns, ammunition, gun leather parts and accessories. Classical and historical guns are profiled for the collector and student of firearm history. In addition, Handguns focus on shooting technique, customizing, gunsmithing, reloading and firearms legislation.
Handguns core mission is the emphasize the proper use and selection of handguns for self-defense and sport shooting. Subscribers vary from hunters, law enforcement, security officers to veterans. Many belong to gun clubs and organizations and are in the market for consumer goods and services.
Demographics
Average Age = 47
Average Income = $111,420
85% Male, 15% Female
Average subscription cost $30
68% plan to purchase firearms
47% belong to a Gun Club or Organization 47%
57% went hunting the last year
82% performed a DIY project in the last year
Handguns subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, pet supplies, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Handguns is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Petersen’s Hunting, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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