Owned by Outdoor Sportsman Group, Inc. and published for over 60 years, Guns & Ammo, providing its audience of outdoor enthusiasts with content covering the complete spectrum of firearms, accessories, and related products, is the most respected media brand in the firearms field.
Guns & Ammo is geared toward the outdoor enthusiast Including hunters, competitive shooters, handloaders, plinkers and avid collectors. Guns & Ammo endorses responsible firearms ownership with gun safety as a primary concern. These subscribers are serious gun enthusiasts who consider their avocation and right to keep and bear arms an important and integral part of their lives. Each issue delivers a mix of hunting, shooting, handloading, cowboy action, new gun evaluations, classic arms, and other firearms-related technical material.
Demographics
Average Age = 47
Average Income = $100,766
79% Male, 21% Female
Average subscription cost $40
66% Plan to purchase firearms this year
76% Hunt-61% Big game; 57% Small game; 38% Upland Game Bird; 22% Waterfowl
97% Target shoot
81% Advised others on the purchase of firearms
Guns & Ammo subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, pet supplies, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Guns & Ammo is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Game & Fish, In-Fisherman, Shooting Times, Petersen’s Hunting, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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