Owned by Outdoor Sportsman Group, Inc. and published for over 40 years, Gun Dog has reigned as North America’s premier sporting dog publication bringing readers a bigger, bolder publication dedicated to the dogs that sustain our heartbeat for the wild uplands and marshes of North America. Gun Dog delivers to a targeted audience of hard-core bird hunters whose passion is going afield with one or more well-trained dogs.
Each issue of Gun Dog features tips and tactics for bird dog training, and information regarding canine nutrition from professional dog handlers from across the country; as well as the newest guns and gear, public land how-to, the best hunting lodges, and much more from avid upland hunters who dedicate their falls to chasing the flush. Celebrating first points, last retrieves, and unforgettable tales behind the bird dogs that keep subscribers longing for days afield.
These enthusiasts are hardcore upland hunters and spend a great amount of time living with, training, and hunting over their dogs. They are reliant on Gun Dog for the latest information on canine medicine and nutrition, training articles highlighting the proven techniques and equipment developed and utilized by professional trainers, and hunting stories emphasizing the dog’s role in the field. They frequently travel to hunt and are passionate about their dogs and spend 4+ hours training them.
Demographics
Average Age = 47
Average Income = $138,450
86% Male, 14% Female
Average subscription cost $60
Own an average of 5.28 shotguns
On an annual basis spend $36 million on dog food, $31 million on their dogs’ health care, $13 million on training equipment
Gun Dog subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Gun Dogis part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Fly Fisherman, Bowhunter, Petersen’s Bowhunting, Rifle Shooter and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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