Published by Outdoor Sportsman Group, Inc., Game & Fish provides area-specific coverage of hunting and fishing for core hunting and fishing enthusiasts across the United States with four regional editions. Inside each edition sportsmen discover which lakes and rivers offer the best fishing and/or where they can locally find a trophy buck or turkey.
Game & Fish subscribers are avid outdoorsman; they enjoy where-to and how-to feature articles with key information to be successful at the sports they love. From gear, the latest outdoor news, hunting/fishing adventures, overview of the top national or international location for specific game or fish species. Shooting—highlights trends in hunting firearms, optics, and ammunition as well as tips on using such equipment in the field. Fishing—highlights trends in fishing gear and covers tactics for specific situations; Conservation—covers issues that affect the management of game and fish populations. Vehicles—offers tips on truck, SUV, ORV and boat use, maintenance, and accessories DIY—offers how-to advice on projects and skill-building related to outdoor pursuits.
Demographics
Average Age = 49
Average Income = $117,000
84% Male, 16% Female
Average subscription cost $30
52% of the subscribers spend over $500 on hunting related items and $593 on fishing items annually
87% have fished for 30+ years
Two-thirds of G&F readers own boats for hunting & fishing.
The average G&F reader owns 7.4 firearms and spends an average of $814 on firearms and an additional $595 on ammo and accessories annually.
Spend over $1,750 annually on hunting gear: hunting apparel & boots ($488), gear ($482), camping equipment ($504), trail cams & action cams ($314).
Game & Fish subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, pet supplies, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Game & Fish is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, In-Fisherman, Shooting Times, Petersen’s Hunting, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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