Owned by Outdoor Sportsman Group, Inc. and published for over 50 years, Fly Fisherman magazine is the leader in the fly-fishing marketplace. Providing the best information on local and exotic destinations, tactics, and techniques to help fly fishers of all skill levels catch more fish, new fly patterns from the world’s best tiers, and the latest news on preserving and restoring our fisheries.
Fly Fisherman covers state-of-the-art techniques, best destinations for fresh or saltwater, fly tying, angling tradition, and new products. These outdoor enthusiasts are accomplished fly fishermen, who spend $70,000+ annually on fly fishing gear and equipment. They travel frequently, 74% take an overnight fly-fishing trip annually, averaging a total of 14 days and spending over $130,000,000+ on overnight fly-fishing travel.
Demographics
Average Age = 54
Average Income = $137,500
80% Male, 20% Female
Average subscription cost $35
Have been subscribing to Fly Fisherman an average of 6 years
Fly fish an average of 38 days/year
95% rate their skill level at intermediate or better, 60% rate their skill level at advanced or expert
31% fly fish in saltwater and 36% plan to buy a new fly rod – 27,000+ fly rods
Fly Fisherman subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Fly Fisherman is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Bowhunter, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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