Florida Sportsman Magazine Mailing List

Owned by Outdoor Sportsman Group, Inc. and published for 54 years, Florida Sportsman is the trusted resource for anglers and boaters in search of valued how-to and where-to content. Often referred to as the bible of Florida’s Angler, its mission is to educate and entertain Florida’s anglers, boaters, hunters, and other outdoors enthusiasts. Along the way, develop and empower citizen stewards of the state’s waters, lands, and wildlife resources.

SEGMENTS COUNTS THROUGH 04/30/2025
28,854 TOTAL UNIVERSE / BASE RATE $110.00/M
 21,382 12 MONTH ACTIVE SUBSCRIBERS     + $7.00/M
 12,682 6 MONTH ACTIVE SUBSCRIBERS     + $11.00/M
 6,072 3 MONTH ACTIVE SUBSCRIBERS     + $16.00/M
 2,184 1 MONTH ACTIVE SUBSCRIBERS     + $21.00/M
 10,584 12 MONTH EXPIRES     $105.00/M
  CATALOG RATE (NON-ENDEMIC)     $85.00/M
  FUNDRAISING RATE     $85.00/M
  INSURANCE RATE     $85.00/M
  NON RECIPROCAL CHARGE     + $25.00/M
DESCRIPTION
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Owned by Outdoor Sportsman Group, Inc. and published for 54 years, Florida Sportsman is the trusted resource for anglers and boaters in search of valued how-to and where-to content. Often referred to as the bible of Florida’s Angler, its mission is to educate and entertain Florida’s anglers, boaters, hunters, and other outdoors enthusiasts. Along the way, develop and empower citizen stewards of the state’s waters, lands, and wildlife resources.

 

Florida Sportsman is the most productive fishing and outdoors magazine serving the huge year-round market of Florida and the islands. Its subscribers are passionate sportsman who enjoy time reeling in redfish, snook trout, snapper, dolphin, grouper, bass, and many others. Each issue presents readers with tips on catching the best fish and caring for their boats, as well as tournament information, product reviews, conservation news, wildlife legislation and expert how-to and gear content for the latest and best hunting in Florida.

 

Demographics

Average Age = 45

Average Income = $138,000

87% Male, 13% Female

Average subscription cost $40

 

Florida Sportsman subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing.

 

A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.

 

Florida Sportsman is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts.  OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.

 

Please inquire about additional titles for your offer, Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.

 

  

* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*

 

 

ORDERING INSTRUCTIONS
  • To order this list, contact your List Broker and ask for NextMark List ID #622056 or click here to place your request.
  • Use NextMark List Order Entry Software or Bionic Media Planning Software
  • 7,500 NAME MINIMUM ORDER $750.00 MINIMUM PAYMENT
  • 85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
  • PLEASE INQUIRE ABOUT EXCHANGE
  • REUSE IS AVAILABLE ON ORDERS OF 5,000
  • CANCELLATION FEE AT $200.00/F
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 13% FEMALE 87% MALE  
SELECTS
1 MONTH HOTLINE   $21.00/M
12 MONTH HOTLINE   $7.00/M
3 MONTH HOTLINE   $16.00/M
6 MONTH HOTLINE   $11.00/M
CHANGE OF ADDRESS   $16.00/M
GENDER/SEX   $11.00/M
GIFT GIVERS   $12.00/M
HUNTING OR FISHING LICENSE   $11.00/M
LIFESTYLE   $16.00/M
NEILSON COUNTIES   $11.00/M
PAID   $12.00/M
RENEWALS   $16.00/M
SCF / ZIP / STATE   $11.00/M
SOURCE   $12.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $75.00/F
FTP  $75.00/F
ZIP TAPE  $35.00/F
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