Owned by Outdoor Sportsman Group, Inc. and published for over 65 years, Firearms News (formerly Shotgun News) is the oldest Outdoor Sportsman Group brand and the world’s largest gun sales publication. The FAN audience of firearms fanciers devours thousands of pages of advertising a year in search of the biggest and best bargains on the most interesting contemporary, vintage and antique guns and accessories. For dealers, auctioneers and private sellers, Firearms News – both in print and online – provides the best and most active consumers of guns and gun products anywhere.
Firearms News subscribers are gun enthusiasts from all types of shooting enthusiasts Including collectors of guns. Each issue offers modern as well as antique shotguns, rifles, handguns, airsoft, and accessories. This passionate audience has spent thousands of dollars on pistols, rifles and shotguns over the past year and plan to continue buying. These men and women are active consumers of guns and gun products and fire an average of 4,200 rounds per year, spending on average 25 days a year shooting and hunting.
Demographics
Average Age = 47
Average Income = $99,537
87% Male, 15% Female
Average subscription cost $60
61% have subscribed for 4+ years
69% of readers are involved as an Amateur or Professional Gunsmith repairing AR-15s, M1911s, AK47’s
Firearms News subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Firearms News is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer, Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, North American Whitetail, Florida Sportsman, Bowhunter, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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