Published by Outdoor Sportsman Group, Inc. Petersen’s Bowhunting is the undisputed leader in equipment news and technical bowhunting advice. From the latest product innovations, insightful gear reviews and in-depth, technical equipment tests to practical bow-tuning tips, expert shooting instruction and effective field strategies. Petersen’s Bowhunting collaborates with a team of world-renowned archery experts who solidify the brand’s position as “The Modern Bowhunting Authority.”
From big game, whitetail deer, turkeys to pigs, bears and elk, these outdoor enthusiasts are dedicated to their passion. They spend $883.79 for hunting gear (excluding bow tackle), another $806 for bows, arrows, and accessories; and an average annual cumulative volume spend for bows, arrows, and accessories of $86,627,049. They own ATV/UTV’ and tractors and over 30% plan to buy food plot implements in the next year.
Demographics
Average Age = 47
Average Income = $115,000
85% Male, 15% Female
Average subscription cost $30
99% Own a Bow and on average own 2.5 Bows.
Readers plan to Spend $750 on their next Bow Purchase
73% Traveled to Hunt within the U.S in the last year
Petersen’s Bowhunting subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, pet supplies, health, financial, travel, services, collectibles, and publishing. A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Petersen’s Bowhuntingis part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts. OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer: Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Fly Fisherman, Bowhunter, RifleShooter, Gun Dog and Wildfowl.
* Subscribers are now being filled with Bowhunter Magazine* December 2023
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