Harriet Carter Mailing List

Since 1958, Harriet Carter has been a premier provider of distinctive gifts and helpful products for the home and garden. These mature consumers like to shop in one place for a large selection of products for organizing their life such as household gadgets, problem solvers and unique gifts.

SEGMENTS COUNTS THROUGH 07/31/2025
TOTAL UNIVERSE / BASE RATE $100.00/M
 7,237 1 MONTH     + $20.00/M
 18,056 3 MONTH     + $15.00/M
 45,117 6 MONTH     + $10.00/M
 102,361 12 MONTH    
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS     $75.00/M
DESCRIPTION

Since 1958, Harriet Carter has been a premier provider of distinctive gifts and helpful products for the home and garden. Product categories include household helpers, organize/storage, home decor, kitchen, bed, bath, apparel, games/toys, personalized gifts, sports license, collectibles, health, lawn & garden, and pet.

 

Demographics

-Average Age: 74

-Average HHI: $47,000

-76% Female / 20% Male

 

Harriet Carter is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

Usage as of 04/01/24:

AAA
Boston Rescue Mission
Brylane Home
Catherines
City Mission Ministries
Consortium of Food Banks
Endurance Warranty Services LLC
Fred Hutchinson Cancer Research Center
Meals on Wheels Co-op
Miles Kimball
NCI Cancer Centers
Newport One
North Texas Food Bank
Insurance Mailer
Rescue Missions
RKD AD Food Bank Consortium
RKD Animal Welfare Consortium (FRMLY Humane Society Consortium)
Roamans Direct
Woman Within

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 76% FEMALE 20% MALE  
SPENDING: $46.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $30.00/M
$20+   $10.00/M
$50+ BUYERS   $20.00/M
$80+ BUYERS   $25.00/M
AGE   $15.00/M
ETHNICITY   $15.00/M
GENDER   $10.00/M
INCOME   $15.00/M
LIFESTYLE   $15.00/M
MULTI BUYER   $10.00/M
NEW TO FILE BUYER   $10.00/M
PAYMENT METHOD   $10.00/M
PRODUCT   $20.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
RELATED LISTS
CAROL WRIGHT BUYERS
SEVENTH AVENUE BUYERS
DR LEONARD'S HEALTHCARE BUYERS
MONTGOMERY WARD BUYERS
ESSENTIALS
TELEBRANDS MASTERFILE
GINNY'S BUYERS
COLONY BRANDS - BUYER MASTERFILE ENHANCED
ACTIVE SENIOR ALLIANCE DONORS
NORTH SHORE ANIMAL LEAGUE AMERICA ENHANCED