Published by Outdoor Sportsman Group, Inc., Bowhunter is the preeminent, most respected media brand in bowhunting. The team of expert contributors covers the full spectrum of bowhunting adventure, how-to tips, and the latest in bowhunting/archery equipment, and delivers category leading content to a hardcore audience of enthusiastic consumers.
Bowhunter aims to be the sport’s journal of record; to be the eyes, ears, and voice of North America’s unique bowhunting community; to bring readers the most insightful, educational, and entertaining hunting adventures; to encourage and perpetuate the ethical, responsible, and effective bowhunting of all legal game; to support pro-hunting and conservation organizations; and to promote and share traditional bowhunting values across all of the brand’s media platforms.
Bowhunter subscribers are avid outdoor enthusiasts who embrace the latest advice on how to use bowhunting tackle and techniques, tips on the best bowhunting locations in North America, conservation news and current products available on the market. They hunt big game, whitetail deer, turkeys, pigs/hogs, bears, and elk.
Demographics
Average Age = 47
Average Income = $138,000
85% Male, 15% Female
Average subscription cost $30
Spend $807.79 for hunting gear (excluding bow tackle); another $725 for bows, arrows, and accessories; and an average annual cumulative volume spend for bows, arrows, and accessories of $90,659,861
68% Traveled to hunt within the U.S. in the last year
Bowhunter subscribers are responsive to a variety of offers, Including outdoor apparel & gear, general merchandise, health, financial, travel, services, collectibles, and publishing.
A mature primarily male audience, they have donated to non-profit appeals such as health, religious, political/societal benefit, arts/cultural, humane, humane services, environmental, veteran/police and international relief.
Bowhunter is part of Outdoor Sportsman Group. Outdoor Sportsman Group, Inc. is the largest media company solely devoted to bringing the best in content and entertainment to America’s 80 million+ outdoor sports enthusiasts.
OSG’s brands cover the spectrum of the outdoor experience – from big-game-adventure hunting to fishing for bass in backyard ponds to competing in the highest-caliber shooting sports events. The OSG audience has come to rely on the expertise of their editors and its presentation across every media platform for the best, most entertaining, useful, and relevant content.
Please inquire about additional titles for your offer, Guns & Ammo, Game & Fish, In-Fisherman, Shooting Times, Handguns, Handguns, Firearms News, North American Whitetail, Florida Sportsman, Fly Fisherman, Petersen’s Bowhunting, RifleShooter, Gun Dog and Wildfowl.
* For Enhancements, please refer to The Outdoor Sportsman Group Enhanced Masterfile*
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