Dr Leonard's Healthcare Buyers Mailing List

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes.

SEGMENTS COUNTS THROUGH 12/31/2025
TOTAL UNIVERSE / BASE RATE $100.00/M
 14,427 1 MONTH     + $20.00/M
 33,612 3 MONTHS     + $15.00/M
 67,831 6 MONTHS     + $10.00/M
 126,804 12 MONTHS    
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS     $75.00/M
DESCRIPTION

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes.

 

AVERAGE AGE: 74

AVERAGE INCOME: $45,000


PRODUCT SELECTS:
APPAREL, SHOES, BED AND BATH, GENERAL HEALTH AIDS, GARDENING, HEALTH/BEAUTY, KITCHEN, EXERCISE

 

20% COMMISSION TO RECOGNIZED BROKERS

 

Dr Leonards is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

 

Usage as of 07/01/25:

Apparel
Cosmetics
Fundraising
Gifts
Health 
Home
Home Improvement
Insurance 
Supplements
Warranty 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 72% FEMALE 25% MALE  
SPENDING: $52.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $30.00/M
$20+ BUYERS   $10.00/M
$50+ BUYERS   $20.00/M
$80+ BUYERS   $25.00/M
AGE   $15.00/M
ETHNICITY   $15.00/M
GENDER   $10.00/M
INCOME   $15.00/M
LIFESTYLE   $15.00/M
MULTI BUYER   $10.00/M
NEW TO FILE BUYER   $10.00/M
PAYMENT METHOD   $10.00/M
PRODUCT   $20.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
RELATED LISTS
PATH2RESPONSE MASTER FILE
CAROL WRIGHT BUYERS
HEALTHY LIVING BUYERS
HARRIET CARTER
COLONY BRANDS - BUYER MASTERFILE ENHANCED
SEVENTH AVENUE BUYERS
ESSENTIALS
HEARTLAND AMERICA
MONTGOMERY WARD BUYERS
HOTLINE SENIOR SUPERFILE