Carol Wright Buyers Mailing List

Carol Wright reaches a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products found in Carol Wright's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.

SEGMENTS COUNTS THROUGH 03/31/2026
TOTAL UNIVERSE / BASE RATE $100.00/M
 19,893 1 MONTH     + $20.00/M
 37,469 3 MONTH     + $15.00/M
 77,771 6 MONTH     + $10.00/M
 125,354 12 MONTH    
  FUNDRAISER, PUBLISHER, AND INSURANCE OFFERS     $75.00/M
DESCRIPTION

Carol Wright reaches a mature, mail-responsive audience that has purchased from the wide selection of home, apparel and health products found in Carol Wright's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their home and for their health.

 

Product selects available include Apparel, Shoes, Automotive, Electrical Appliances, Bed And Bath, Gardening, Health, Beauty, Kitchen, Pets, Jewelry.

 

Demographics:

Average age: 74

Average Income: $44,000

 

Carol Wright is part of the Colony Brands portfolio of catalogs that include:

Home Brands: Montgomery Ward, Seventh Avenue, Ginnys, Through The Country Door, Harriet Carter

Fashion Brands: Monroe & Main, Ashro, Midnight Velvet, Beauty Boutique, Carol Wright

Gourmet Food Gift Brands: Swiss Colony, Wisconsin Cheeseman, Tender Filet

Personal Care Brands: Dr Leonards, Healthy Living, Essentials

 

 

Usage as of 04/01/26:

Apparel
Fundraising
Health
Insurance
Supplements
Warranty

 

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 78% FEMALE 20% MALE  
SPENDING: $55.00 AVERAGE ORDER 
SELECTS
$100+ BUYERS   $30.00/M
$20+   $10.00/M
$50+ BUYERS   $20.00/M
$80+ BUYERS   $25.00/M
AGE   $15.00/M
ETHNICITY   $15.00/M
GENDER   $10.00/M
INCOME   $15.00/M
LIFESTYLE   $15.00/M
MULTI BUYER   $10.00/M
NEW TO FILE BUYER   $10.00/M
PAYMENT METHOD   $10.00/M
PRODUCT   $20.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
RELATED LISTS
DR LEONARD'S HEALTHCARE BUYERS
SEVENTH AVENUE BUYERS
MONTGOMERY WARD BUYERS
PATH2RESPONSE MASTER FILE
ESSENTIALS
HARRIET CARTER
HEALTHY LIVING BUYERS
WILAND NONPROFIT/FUNDRAISING/DONOR DATABASE
COLONY BRANDS - BUYER MASTERFILE ENHANCED
GINNY'S BUYERS