Dr. Leonard's Healthcare Catalog Blow-In Program

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. This catalog features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes and so much more in their catalogs.   This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (72% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.

SEGMENTS COUNTS THROUGH 06/02/2025
2,424,000 TOTAL UNIVERSE / BASE RATE $50.00/M
  JANUARY    
  FEBRUARY    
 200,000 MARCH    
 1,070,000 APRIL    
 250,000 MAY    
 210,000 JUNE    
 226,000 JULY    
  AUGUST    
 308,000 SEPTEMBER    
  OCTOBER    
 160,000 NOVEMBER    
DESCRIPTION

Dr. Leonard's, the nation's leading discount healthcare catalog, reaches a mature, mail-responsive audience that has purchased from the wide selection of healthcare, personal care and home accessory products found in Dr. Leonard's exclusive catalog. These individuals enjoy the convenience of direct mail and have come to rely on a varied mix of quality items for their health and for their homes. This catalog features mobility products, support and comfort, personal care, health and beauty, exercise items as well as housewares, apparel, shoes and so much more in their catalogs.   This blow-in program works for health and beauty, food and gift, life insurance, home improvement and safety as well as apparel and accessories. This mostly female consumer (70% female) has an average age of 60+. Most are married and homeowners, with incomes of $50,000.

 

Usage as of 09/01/24:

Insurance Mailer
Medical Mailer
Nutrisystem, Inc
The Bradford Group

Computer Mailer

Safe Step

Walker Mailer

Leaf Filter

NutriSystem

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Blow-in Program   
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 70% FEMALE 30% MALE  
SPENDING: $52.00 AVERAGE ORDER 
SELECTS
ADDRESSING
KEY CODING  NOT AVAILABLE
RELATED LISTS
CAROL WRIGHT CATALOG BLOW-IN PROGRAM
HARRIET CARTER CATALOG BLOW-IN PROGRAM
HEALTHY LIVING CATALOG BLOW-IN PROGRAM
SEVENTH AVENUE - CATALOG BLOW-INS
COUNTRY DOOR - CATALOG BLOW-INS
STARCREST CATALOG BLOW-IN
MONTGOMERY WARD - CATALOG BLOW-INS
THE SWISS COLONY - CATALOG BLOW-INS
EASY COMFORTS CATALOG BLOW-IN
ASHRO - CATALOG BLOW-INS