Harvard Health - Wiland Direct Modeling Masterfile Mailing List

Wiland Direct members can apply their models to the Harvard Health Publications Masterfile names allowing them to reach their ideal target audience. Names will be delivered net of the mailer's house file providing incremental names to be applied in the merge. This is a great way for nonprofit, fundraising and catalogers to tap into these responsive consumers.

SEGMENTS COUNTS THROUGH 04/30/2025
269,722 TOTAL UNIVERSE / BASE RATE $110.00/M
 269,722 ACTIVE SUBSCRIBERS     $110.00/M
  WILAND MODELED SCORING FEE     + $37.00/M
  (MINIMUM SCORING FEE $600.00/F)    
  CATALOG RATE     $80.00/M
  FUNDRAISING RATE     $85.00/M
DESCRIPTION

Wiland Direct members can apply their models to the Harvard Health Publications Masterfile names allowing them to reach their ideal target audience.  Names will be delivered net of the mailer's house file providing incremental names to be applied in the merge.  This is a great way for nonprofit, fundraising and catalogers to tap into these responsive consumers.

 

This masterfile includes: Harvard Health Letter, Harvard Heart Letter, Harvard Men's Health Watch, Harvard Women's Health Watch and Harvard Special Reports.

 

These subscribers are health-conscious mature men and women who rely on the Harvard Health newsletters to keep them informed with straight talk on the medical headlines, latest news on medical procedures, treatments, alternative medicine and overall advice on a healthier being.  Reach direct mail responsive, health-conscious men and women with an average age of 55 and an average household income of $50k.

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 47% FEMALE 37% MALE  
SPENDING: $32.00 AVERAGE ORDER 
SELECTS
WILAND SCORING FEE   $37.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
EMAIL/FTP  $65.00/F
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