Data Axle's Behavioral Models have been applied to the highly responsive Silver Star Brands Masterfile. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on the full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behaviour and attitudes.
SILVER STAR BRANDS is a leader in the catalog business, offering cards, gifts and helpful household items, all at value prices. Over 8,000 products can be found throughout their group of catalogs. The Silver Star Brands Masterfile is a combined, unduplicated file providing buyers from the individual properties which includes: Dream Products, Easy Comforts, Miles Kimball and Walter Drake.
The SILVER STAR BRANDS database has been enhanced to offer demographics, lifestyle interests, donor information, and ethnic / religious data in order to strengthen the performance of the database.
Please inquire for detailed selections and counts.
Average age: 71 Average income: $78,470
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