Silver Star Brands Data Axle Behavioral Models Mailing List

Data Axle's Behavioral Models have been applied to the highly responsive Silver Star Brands Masterfile. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on the full array of available Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behaviour and attitutes. SILVER STAR BRANDS is a leader in the catalog business, offering cards, gifts and helpful household items, all at value prices. Over 8,000 products can be found throughout their group of catalogs. The Silver Star Brands Masterfile is a combined, unduplicated file providing buyers from the individual properties which includes: Dream Products, Easy Comforts, Miles Kimball and Walter Drake.

SEGMENTS COUNTS THROUGH 04/30/2025
1,070,272 TOTAL UNIVERSE / BASE RATE $100.00/M
 76,412 1 MONTH BUYERS     + $15.00/M
 172,436 3 MONTH BUYERS     + $10.00/M
 351,871 6 MONTH BUYERS     + $5.00/M
 594,133 12 MONTH BUYERS     $100.00/M
  ***BEHAVIORAL MODEL***     + $20.00/M
  FUNDRAISERS/PUBLISHERS RATE     $75.00/M
DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive Silver Star Brands Masterfile. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on the full array of Data Axle data available. Every possible variable was used to capture demographic, lifestyle and Census data with specific categories selected based on consumer behaviour and attitudes.

 

SILVER STAR BRANDS is a leader in the catalog business, offering cards, gifts and helpful household items, all at value prices. Over 8,000 products can be found throughout their group of catalogs. The Silver Star Brands Masterfile is a combined, unduplicated file providing buyers from the individual properties which includes: Dream Products, Easy Comforts, Miles Kimball and Walter Drake.

 

The SILVER STAR BRANDS database has been enhanced to offer demographics, lifestyle interests, donor information, and ethnic / religious data in order to strengthen the performance of the database.

 

Please inquire for detailed selections and counts.


Average age: 71
Average income: $78,470

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 80% FEMALE 15% MALE  
SPENDING: $62.95 AVERAGE ORDER 
SELECTS
$100+   $38.00/M
$25+   $16.00/M
$50+   $28.00/M
$75+   $33.00/M
1 MONTH   $15.00/M
3 MONTH   $10.00/M
6 MONTH   $5.00/M
AGE   $12.00/M
BEHAVIORAL MODEL   $20.00/M
CHILD AGE   $12.00/M
CREDIT CARD   $12.00/M
DONORS   $15.00/M
GENDER   $8.00/M
INCOME   $12.00/M
INTERESTS   $15.00/M
LANGUAGE   $15.00/M
LIFESTYLE   $15.00/M
MULTIBUYERS   $12.00/M
POLITICAL AFFILIATION   $15.00/M
PRODUCT   $12.00/M
SOURCE   $12.00/M
STATE / SCF / ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
RELATED LISTS
AMERIMARK ENHANCED MASTERFILE
WALTER DRAKE ENHANCED BUYERS
MILES KIMBALL BUYERS
SILVER STAR BRANDS APOGEE ENHANCED
SILVER STAR BRANDS MODELING MASTERFILE
FULLBEAUTY BRANDS MASTERFILE
FULLBEAUTY BRANDS MASTERFILE ENHANCED
FULLBEAUTY BRANDS MASTERFILE MODELING DATABASE
APPLESEED'S ENHANCED
CHRISTIAN BOOK & MUSIC BUYERS