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FOR OVER FORTY YEARS, ROD'S WESTERN PALACE HAS BEEN
PROVIDING QUALITY WESTERN ITEMS FOR THE HORSE OWNER
AND COUNTRY ENTHUSIAST.
WITH AN AVERAGE AGE RANGE OF 45 TO 64 AND AN
AVERAGE INCOME OF $75,000, THESE EQUINE ENTHUSIASTS
LIVE IN THE RURAL COUNTRYSIDE AND DECORATE THEIR
HOMES AND OFFICES WITH ITEMS FOR THEIR COUNTRY
AND EQUINE INTERESTS AND HOBBIES. FROM KITCHEN
ITEMS TO BEDROOM AND LIVING ROOM DECOR, THESE
PROVEN DIRECT MAIL BUYERS PURCHASE GIFTS, APPAREL
AND MORE FOR THEIR COUNTRY LIFESTYLES.
THESE NOVICE HORSE LOVERS AND PROFESSIONAL BREEDERS,
TRAINERS AND SHOW PARTICIPANTS PURCHASE TACK, BARN
AND STABLE SUPPLIES, SADDLES AND SHOW APPAREL FOR
THEMSELVES AS WELL AS SPECIALTY SHOW TACK AND
EQUIPMENT FOR THEIR HORSE. MANY REQUIRE HORSE
TRAILERS TO TRAVEL INTRA-STATE AND ACROSS THE
COUNTRY TO PARTICIPATE IN HORSE SHOWS, RODEOS,
RIDING EVENTS AND TRAIL RIDES.
THESE COWBOYS AND COWGIRLS, LIVING ON THEIR RURAL
HOMESTEADS, WILL ALSO OWN OTHER FARM ANIMALS AND
LIVESTOCK SUCH AS CATTLE AND CHICKENS. MOST WILL
OWN DOGS AND CATS AND MANY HAVE AN INTEREST IN
GARDENING AND HUNTING. MOST OF THESE FOLKS ALSO
HAVE AN APPRECIATION AND INTEREST IN THE ENVIRON-
MENT AND CONSERVATION DUE TO THEIR RURAL LIFESTYLES
AND INTERESTS. |
