Walter Drake Enhanced Buyers Mailing List

For almost 60 years, Walter Drake has been a leading source of household goods. The catalog offers unique and functional products for every part of the home. Including, kitchen products, organizers, home and garden, general merchandise, personal care and specialty products, personalized gifts, stationery, pet products, Christmas and holiday items and season products.

SEGMENTS COUNTS THROUGH 04/30/2025
331,774 TOTAL UNIVERSE / BASE RATE $100.00/M
 23,055 1 MONTH BUYERS     + $15.00/M
 45,557 3 MONTH BUYERS     + $10.00/M
 87,308 6 MONTH BUYERS     + $5.00/M
 171,416 12 MONTH BUYERS     $100.00/M
  FUNDRAISER/PUBLISHER RATE     $75.00/M
DESCRIPTION

For almost 60 years, Walter Drake has been a leading source of household goods. The catalog offers unique and functional products for every part of the home. Including, kitchen products, organizers, home and garden, general merchandise, personal care and specialty products, personalized gifts, stationery, pet products, Christmas and holiday items and season products.

 

The WALTER DRAKE mailing list provides marketers access to a truly unique audience of highly responsive direct mail buyers. Reach family oriented women who regularly spend on family, friends and of course, themselves. These women have a strong sense of value and rely on direct mail for ease, convenience and savings. Whether looking to purchase pet products, items for the home, holiday items, children’s toys, beauty products and more, WALTER DRAKE buyers return time and again for their incredible variety.

 

Average age: 74
Average income: $67,000

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 81% FEMALE 19% MALE  
SPENDING: $61.27 AVERAGE ORDER 
SELECTS
$100+   $38.00/M
$25+   $16.00/M
$50+   $28.00/M
$75+   $33.00/M
1 MONTH   $15.00/M
3 MONTH   $10.00/M
6 MONTH   $5.00/M
AGE   $12.00/M
CHILD AGE   $12.00/M
CREDIT CARD   $12.00/M
DONORS   $15.00/M
ETHNIC   $15.00/M
GENDER   $8.00/M
HOMEOWNERS   $12.00/M
INCOME   $12.00/M
INTERESTS   $15.00/M
LANGUAGE   $15.00/M
LIFESTYLE   $15.00/M
MULTIBUYERS   $12.00/M
POLITICAL AFFILIATION   $15.00/M
PRODUCT   $12.00/M
RELIGION   $15.00/M
SOURCE   $12.00/M
STATE / SCF / ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
RELATED LISTS
AMERIMARK ENHANCED MASTERFILE
MILES KIMBALL BUYERS
ORCHARD BRANDS MASTERFILE
STAUER MASTERFILE & ENHANCED
AMERICAN MINT
BLAIR ENHANCED MASTERFILE
JERRY BAKER BOOK BUYERS MASTERFILE
SILVER STAR BRANDS APOGEE ENHANCED
SILVER STAR BRANDS DATA AXLE BEHAVIORAL MODELS
SILVER STAR BRANDS MODELING MASTERFILE