Miles Kimball Enhanced Buyers Mailing List

For over 70 years, Miles Kimball has offered handy, hard to find, value priced goods and gifts. These mostly female shoppers with an average age of 72 have purchased a variety of items including apparel, kitchen, home, gardening, pet, health, Christmas and holiday items as well as seasonal products.

SEGMENTS COUNTS THROUGH 04/30/2025
559,433 TOTAL UNIVERSE / BASE RATE $100.00/M
 27,287 1 MONTH BUYERS     + $15.00/M
 68,831 3 MONTH BUYERS     + $10.00/M
 185,320 6 MONTH BUYERS     + $5.00/M
 305,994 12 MONTH BUYERS     $100.00/M
  FUNDRAISER/PUBLISHER RATE     $75.00/M
DESCRIPTION

For over 70 years, Miles Kimball has offered handy, hard to find, value priced goods and gifts. These mostly female shoppers with an average age of 72 have purchased a variety of items including apparel, kitchen, home, gardening, pet, health, Christmas and holiday items as well as seasonal products.

 

The MILES KIMBALL mailing list provides marketers with access to an unparalleled audience of highly responsive direct mail prospects. Reach mostly middle-aged, mature, value conscious women, who enjoy spending an average of $37.00 on gifts for family, friends and, of course, themselves. These repeat buyers come back to MILES KIMBALL time and again for their tremendous selection of special sale items, as well as products such as photo frames, candles and an assortment of personalized items.

 

As proven mail order buyers, be assured MILES KIMBALL will be extremely responsive to a wide array of offers ranging from gifts, food, apparel, personalized items, subscriptions, gardening, travel, sale items, pets, credit cards, insurance, general merchandise and more!

 

Demographics:
Average age: 72
Average HH income: $77K

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 81% FEMALE 13% MALE  
SPENDING: $66.79 AVERAGE ORDER 
SELECTS
$100+   $38.00/M
$25+   $16.00/M
$50+   $28.00/M
$75+   $33.00/M
1 MONTH   $15.00/M
3 MONTH   $10.00/M
6 MONTH   $5.00/M
AGE   $12.00/M
CHILD AGE   $12.00/M
CREDIT CARD   $12.00/M
DONORS   $15.00/M
ETHNIC   $15.00/M
GENDER   $8.00/M
HOMEOWNERS   $12.00/M
INCOME   $12.00/M
INTERESTS   $15.00/M
LANGUAGE   $15.00/M
LIFESTYLE   $15.00/M
MULTIBUYERS   $12.00/M
POLITICAL AFFILIATION   $15.00/M
PRODUCT   $12.00/M
RELIGION   $15.00/M
SOURCE   $12.00/M
STATE / SCF / ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
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