Easy Comforts Enhanced Buyers Mailing List

The Easy Comforts catalog was established by the Walter Drake Company to provide value-priced health and personal care merchandise to their maturing customers.

SEGMENTS COUNTS THROUGH 09/30/2025
291,573 TOTAL UNIVERSE / BASE RATE $105.00/M
 19,418 1 MONTH BUYERS     + $10.00/M
 50,741 3 MONTH BUYERS     + $10.00/M
 90,684 6 MONTH BUYERS     + $5.00/M
 152,218 12 MONTH BUYERS     $105.00/M
  FUNDRAISER/PUBLISHER RATE     $75.00/M
DESCRIPTION

The Easy Comforts catalog was established by the Walter Drake Company to provide value-priced health and personal care merchandise to their maturing customers.

 

With the EASY COMFORTS list, marketers will have access to an incredibly powerful audience of highly responsive direct mail buyers. They are buying for themselves, a family member, loved one, or a friend. These products are designed to ease them through difficult times and situations that also provide comfortable solutions. When life presents a physical challenge, Easy Comforts is there to help them get through those times so they can enjoy better ones!

 

When mailing, rest assured the EASY COMFORTS list of proven direct mail shoppers will be extremely responsive to a wide array of offers ranging from apparel, beauty products, food, fundraising, general merchandise, gifts, health, insurance, pets, sale items, subscriptions, travel, and more!

 

Demographics:
Average Age: 76
Average Income: $67,682

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 81% FEMALE 19% MALE  
SPENDING: $73.96 AVERAGE ORDER 
SELECTS
$100+   $38.00/M
$30+   $16.00/M
$50+   $28.00/M
$75+   $33.00/M
1 MONTH   $15.00/M
3 MONTH   $10.00/M
6 MONTH   $5.00/M
AGE   $12.00/M
CHILD AGE   $12.00/M
CREDIT CARD   $12.00/M
DOLLAR TYPE (AP/LP)   $8.00/M
DONORS   $15.00/M
ETHNIC   $15.00/M
GENDER   $8.00/M
INCOME   $12.00/M
INTERESTS   $15.00/M
LANGUAGE   $15.00/M
LIFESTYLE   $15.00/M
MULTIBUYERS   $12.00/M
POLITICAL AFFILIATION   $15.00/M
PRODUCT   $12.00/M
RELIGION   $15.00/M
SOURCE   $12.00/M
STATE / SCF / ZIP   $10.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DELIVERY FEE  $75.00/F
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