People Inc Database - Masterfile Mailing List

Subscribers and buyers of books and magazines published by People Inc (formerly Dotdash Meredith®) have been merged to identify slices of lifestyle for all consumer marketers. From growing families to new movers to the wealthiest households in America, the People Inc Database Masterfile provides unrivaled access to the most important niches in consumer direct marketing. The 10 million active subscribers and buyers of magazines, books, and craft products comprise America's richest resource of home and family consumers.

SEGMENTS COUNTS THROUGH 09/30/2025
4,608,782 TOTAL UNIVERSE / BASE RATE $120.00/M
 4,608,782 ACTIVE SUBSCRIBERS     $120.00/M
 399,984 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 1,669,831 3 MONTH HOTLINE SUBSCRIBERS     + $12.00/M
 2,632,728 6 MONTH HOTLINE SUBSCRIBERS     + $9.00/M
 91,225 3 MONTH CHANGE OF ADDRESS SUBSCRIBERS     + $12.00/M
  GIFT GIVERS     + $17.00/M
  EXPIRES     $75.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

Subscribers and buyers of books and magazines published by People Inc (formerly Dotdash Meredith®) have been merged to identify slices of lifestyle for all consumer marketers.

 

From growing families to new movers to the wealthiest households in America, the People Inc Database Masterfile provides unrivaled access to the most important niches in consumer direct marketing. The 10 million active subscribers and buyers of magazines, books, and craft products comprise America's richest resource of home and family consumers.

 

This file includes the subscribers of:

All Recipes®, American Patchwork & Quilting®, Better Homes and Gardens®, Coastal Living®, Cooking Light®, Country Home®, Eating Well®, Food & Wine®, Midwest Living®, People®, Real Simple®, Southern Living®, Traditional Home®, Travel + Leisure®, and Wood® (+ People Inc Book Buyers)

 

DEMOGRAPHICS:

 

Average 45

Average Income $60,000

75% Married

63% Reside in A & B Counties

22% Children Present in Home

20% 0 - 2 years Length of Residence

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 79% FEMALE 18% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
3RD PARTY BLOW-IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CHANGE OF ADDRESS   $12.00/M
DMS   $12.00/M
ENGAGEMENT SCORES / LIFESTYLE INTERESTS   $16.00/M
GENDER   $9.00/M
GIFT GIVERS   $17.00/M
INCOME   $16.00/M
PAID   $12.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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