|
Subscribers and buyers of books and magazines published by Dotdash Meredith® have been merged and enhanced to provide a slice of lifestyle for every niche consumer marketer.
Knowledge of the home and family market forms the cornerstone of Dotdash Meredith. Dedicated to building enduring relationships with its devoted customer base, it publishes a variety of magazines focused on creating a better home life for millions of Americans. From growing families to new movers to the wealthiest households in America, the Dotdash Meredith Masterfile provides unrivaled access to the most important niches in consumer direct marketing. The 10 million active subscribers and buyers of Dotdash Meredith magazines, books, and craft products comprise America's richest resource of home-and-family consumers.
This file includes the subscribers of:
All Recipes®, American Patchwork & Quilting®, Better Homes and Gardens®, Coastal Living®, Cooking Light®, Country Home®, Food & Wine®, Midwest Living®, People®, Real Simple®, Southern Living®, Traditional Home®, Travel + Leisure®, and Wood® (+ Meredith Book Buyers)
Age
537,634 18-24
2,087,310 25-34
2,650,624 35-44
6,507,017 45-64
4,239,139 65+
Income
3,214,977 0-29,999
2,344,755 30,000-49,999
2,807,646 50,000-74,999
4,206,648 75,000-124,999
3,450,000 125,000+
Lifestyle Interest
76,837 Arts
1,752,000 Avid Music Listener
2,337,000 Bible Devotional
123,352 Cat Owners
2,928,562 Collectibles
2,037,632 Dog Owners
2,354,226 General Merchandise
1,838,500 Home Improvement
1,349,000 Investing/Finance
1,208,707 Men's Apparel
643,000 Video Buyers
3,484,500 Wines/Gourmet Foods
2,809,000 Women's Apparel
Travel
5,745,800 US
2,421,650 Foreign
1,375,000 Rec. Vehicles
2,051,000 Cruises
Hobbies/Crafts
2,318,642 Photography
873,926 Woodworking
74,000 Board Games/Puzzles
2,098,000 Crafts
18,130 Sewing/Knit/Needlework
Reading
7,100,000 General Reading
1,299,631 Religious/Inspirational
384,179 Science Fiction
5,500,000 Magazines
Health/Exercise
4,440,000 Health & Fitness
2,211,000 Dieting / Weight Loss
1,876,835 Walking
349,234 Running/Jogging
Sports
966,987 Auto/Moto Racing
12,460,000 Football
1,635,217 Baseball
1,475,090 Basketball
3,726 Tennis
1,122,901 Golf
494,088 Hockey
110,182 Soccer
149,043 Skiing
514,400 Equestrian
Outdoors
2,000,000 Fishing
3,150,000 Camping/Hiking
2,500,000 Hunting/Shooting
Home Décor
3,375,000 Home Furnishings/Decor
3,415,435 Gardening
Ethnicity
965,122 African American
220,995 Asian
796,019 Hispanic
225,426 Jewish
Political Views
1,106,445 Republican
1,604,887 Democratic
DEMOGRAPHICS:
Median Age 45
Median Income $60,000 |
