People Inc Database - Email Masterfile Mailing List

CUSTOM CLIENT EMAIL: Subscribers and buyers of books and magazines have been identified with an opt-in email address through People Inc's (formerly Dotdash Meredith) email partner. Leverage their data and over 2 million partner email addresses to build a custom audience to target your client's best customer. *** Comes directly from marketer and NOT branded by People Inc CO-BRANDED EMAIL: These consumers have engaged and opted-in with People Inc digital properties and have raised their hand to receive 3rd party partner offers and messages associated with the People Inc brands they know and trust. *** Comes from the People Inc Brand selected *** *** No Selects Available, Brand Audience Only

SEGMENTS COUNTS THROUGH 01/31/2026
2,150,000 TOTAL UNIVERSE / BASE RATE $150.00/M
 2,150,000 CUSTOM CLIENT EMAIL     $150.00/M
  ACTIVE SUBSCRIBERS    
 3,700,000 CO-BRANDED EMAIL     $150.00/M
  ACTIVE SUBSCRIBERS    
  CREATIVE FEE (PER CREATIVE)     + $300.00/F
  DEPLOYMENT FEE     + $300.00/F
  SUPPRESSION FILE (OPTIONAL)     + $275.00/F
DESCRIPTION

CUSTOM CLIENT EMAIL: Subscribers and buyers of books and magazines have been identified with an opt-in email address through People Inc's (formerly Dotdash Meredith) email partner. Leverage their data and over 2 million partner email addresses to build a custom audience to target your client's best customer. 

***  Comes directly from marketer and NOT branded by People Inc 

 

CO-BRANDED EMAIL:  These consumers have engaged and opted-in with People Inc digital properties and have raised their hand to receive 3rd party partner offers and messages associated with the People Inc brands they know and trust.

***  Comes from the People Inc Brand selected  ***

***  No Selects Available, Brand Audience Only

 

This file includes the subscribers/digital consumers of:

All Recipes®, American Patchwork & Quilting®, Better Homes and Gardens®, Coastal Living®, Cooking Light®, Country Home®, Food & Wine®, Midwest Living®, People®, Real Simple®, Southern Living®, Traditional Home®, Travel + Leisure®, and Wood® (+ People Inc Book Buyers)

 

EMAILS:  CUSTOM CLIENT

American Patchwork & Quilting

All Recipes magazine

Better Homes and Gardens

Country Home

Food & Wine

Midwest Living

People

Real Simple

Southern Living

Travel + Leisure

Wood

 

EMAILS:  CO-BRANDED

All Recipes magazine

Better Homes and Gardens

EatingWell

Entertainment Weekly

Food & Wine

Health

In Style

Midwest Living

Parents

People

Real Simple

Southern Living

Travel + Leisure

Wood

 

DEMOGRAPHICS:

 

Average 45

Average Income $60,000

75% Married

63% Reside in A & B Counties

22% Children Present in Home

20% 0 - 2 years Length of Residence

 

 

ORDERING INSTRUCTIONS
POPULARITY: 98
MARKET: CONSUMER
CHANNELS: Mailing List Email List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 80% FEMALE 18% MALE  
SELECTS
AGE   $16.00/M
CREATIVE FEE   $300.00/F
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
PAID   $12.00/M
PRODUCT SELECTS   $16.00/M
SOURCE   $12.00/M
STATE / SCF / ZIP   $10.00/M
SUPPRESSION FILE (OPTIONAL)   $275.00/F
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  NOT AVAILABLE
DEPLOYMENT FEE  $300.00/F
RELATED LISTS
TRAVEL & LEISURE MAGAZINE
COASTAL LIVING
PEOPLE INC DATABASE - ENHANCED MASTERFILE
MAGELLAN'S
CONDE NAST TRAVELER MAGAZINE & ENHANCED
NATIONAL WILDLIFE FEDERATION MEMBER DONORS
SMITHSONIAN MAGAZINE - ENHANCED DATABASE
FORBES ENHANCED MASTERFILE
ARCHAEOLOGY MAGAZINE
SIERRA CLUB MEMBERS & ENHANCED