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People Inc (formerly Dotdash Meredith) has provided effective custom modeling services to strategic clients for over 25 years. Their experienced staff of analysts employ proven statistical tools to create the lift and performance necessary for highly effective marketing campaigns.
With a universe of 15 renowned publishing brands & 90MM nationwide consumers, People Inc’s data-driven modeling approach will pinpoint & connect you with the desired audience for your next offer!
This database includes the subscribers of:
All Recipes®, American Patchwork & Quilting®, Better Homes and Gardens®, Coastal Living®, Cooking Light®, Country Home®, Eating Well®, Food & Wine®, Midwest Living®, People®, Real Simple®, Southern Living®, Traditional Home®, Travel + Leisure®, and Wood® (+ Meredith Book Buyers)
TYPES of MODELS
1- Good Customer Match (Profile) Model
Send a file of 100M best customers to People Inc. People Inc will match your best customers to its file and first use decision tree analysis to develop a customized universe from the People Inc Database that is more targeted for your product. They then use a regression analysis on this universe to determine which variables are the best predictors for identifying People Inc subscribers that "look like" your best customers. A detailed model report, including model variables, gains chart, and ordering recommendations, will be provided upon completion of the build.
Turnaround time for model build: 6 weeks
2- Mail/Match Regression Model
Send the mail files from some recent campaigns with responses flagged and, if appropriate, donation or order amount. People Inc recommends sending mail files with at least 20,000 responders in order to have enough for modeling. These files are matched to the People Inc Database and a decision tree analysis is first used to develop a customized universe that has an improved response rate. Then a regression model is built to determine which variables are the best predictors for identifying responders. People Inc will also incorporate donation or order amount into the modeling process in order effectively maximize both performance measurements. A detailed model report, including model variables, gains chart, and ordering recommendations, will be provided upon completion of the build.
Turnaround time for model build: 6 weeks
DEMOGRAPHICS:
Average Age 45
Average Income $65,000
Children Present in Home 44% |
