People Inc - Book Buyers Masterfile Mailing List

People Inc (formerly Dotdash Meredith®) publishes many annual recipe, cooking, and lifestyle books that buyers purchase year-after-year. Now all of these books have been merged and de-duped to present an expansive universe of People Inc book buyers. Featuring hot new authors and well-known publication brands, they offer thousands of mouth-watering recipes and lifestyle trends.

SEGMENTS COUNTS THROUGH 02/28/2026
171,533 TOTAL UNIVERSE / BASE RATE $120.00/M
 171,533 TOTAL BOOK BUYERS     $120.00/M
 127,267 2025 BOOK BUYERS     $120.00/M
 32,526 2024 BOOK BUYERS     $120.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

People Inc (formerly Dotdash Meredith®) publishes many annual recipe, cooking, and lifestyle books that buyers purchase year-after-year. Now all of these books have been merged and de-duped to present an expansive universe of People Inc book buyers. Featuring hot new authors and well-known publication brands, they offer thousands of mouth-watering recipes and lifestyle trends.

 

Reach America's most active culinary & lifestyle enthusiasts. They enjoy all types of cooking ideas - low fat, ethnic, healthy, and easy preparations. They look for cookbooks, cooking magazines, kitchenware, chefs' gadgets, gourmet foods, gifts, hobby & lifestyle products.

 

This list includes:

American Patchwork & Quilting Calendar

Better Homes and Gardens® Annual Recipes

Better Homes and Gardens® Eat Healthy Lose Weight

BHG - Quilt Lover's Favorites

Celebrate the Season

Christmas from the Heart

Christmas with Southern Living

Cooking Light® Cookbooks

Food & Wine® Cookbook, Wine Book, Cocktails

Southern Living® Annual Recipes & Cookbooks

 

DEMOGRAPHICS:

 

Median Age 62

Median Income $65,192

 

UNIT OF SALE:  $32

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 98% FEMALE 2% MALE  
SELECTS
AGE   $16.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
RELATED LISTS
PEOPLE INC DATABASE - MASTERFILE
SENIORS SURVEY RESPONDERS
AFM AUDIENCE DATABASE
SYNERGY BUYERS CLUB USA
UNITED STATES DEPUTY SHERIFFS ASSOCIATION SWEEPSTAKES DONORS
AUTO CLUB MEMBERS SEEKERS BY INFODEPOTS
TV GUIDE
PROFILE AMERICA POSTAL AND EMAIL MASTERFILE
COOKING LIGHT MAGAZINE
FOOD & WINE