People Inc - Book Buyers Masterfile Mailing List

People Inc (formerly Dotdash Meredith®) publishes many annual recipe, cooking, and lifestyle books that buyers purchase year-after-year. Now all of these books have been merged and de-duped to present an expansive universe of People Inc book buyers. Featuring hot new authors and well-known publication brands, they offer thousands of mouth-watering recipes and lifestyle trends.

SEGMENTS COUNTS THROUGH 09/30/2025
213,073 TOTAL UNIVERSE / BASE RATE $120.00/M
 213,073 TOTAL BOOK BUYERS     $120.00/M
 122,501 2025 BOOK BUYERS     $120.00/M
 44,850 2024 BOOK BUYERS     $120.00/M
 45,722 2023 BOOK BUYERS     $120.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

People Inc (formerly Dotdash Meredith®) publishes many annual recipe, cooking, and lifestyle books that buyers purchase year-after-year. Now all of these books have been merged and de-duped to present an expansive universe of People Inc book buyers. Featuring hot new authors and well-known publication brands, they offer thousands of mouth-watering recipes and lifestyle trends.

 

Reach America's most active culinary & lifestyle enthusiasts. They enjoy all types of cooking ideas - low fat, ethnic, healthy, and easy preparations. They look for cookbooks, cooking magazines, kitchenware, chefs' gadgets, gourmet foods, gifts, hobby & lifestyle products.

 

This list includes:

American Patchwork & Quilting Calendar

Better Homes and Gardens® Annual Recipes

Better Homes and Gardens® Eat Healthy Lose Weight

BHG - Quilt Lover's Favorites

Celebrate the Season

Christmas from the Heart

Christmas with Southern Living

Cooking Light® Cookbooks

Food & Wine® Cookbook, Wine Book, Cocktails

Southern Living® Annual Recipes & Cookbooks

 

DEMOGRAPHICS:

 

Median Age 62

Median Income $65,192

 

UNIT OF SALE:  $32

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 98% FEMALE 2% MALE  
SELECTS
AGE   $16.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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