People Inc - Annual Cookbook Buyers Mailing List

People Inc (formerly Dotdash Meredith®) publishes many annual recipe cookbooks that buyers hunger for year-after-year.

SEGMENTS COUNTS THROUGH 02/28/2026
87,206 TOTAL UNIVERSE / BASE RATE $120.00/M
 87,206 TOTAL BOOK BUYERS     $120.00/M
 57,956 2025 BOOK BUYERS     $120.00/M
 18,781 2024 BOOK BUYERS     $120.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

People Inc (formerly Dotdash Meredith®) publishes many annual recipe cookbooks that buyers hunger for year-after-year.

 

Featuring hot new authors and well-known publication brands, these cookbooks offer hundreds of mouth-watering recipes. Ranging from easy-to-make family meals to healthy diet dishes to gourmet specialties for a romantic dinner for two, People Inc Annual Cookbook Buyers appeal to all types of cooks. Tried and true tips, shortcuts, and secrets from the Dotdash Meredith test kitchens keep these home chefs coming back for more each year.

 

Titles Include:

Better Homes & Gardens Annual Recipes

Celebrate the Season / Christmas from the Heart

Christmas from Southern Living

Cooking Light Cookbook

Eat Healthy Lose Weight

Food & Wine: Cook Book / Wine Book / Cocktails

Southern Living Annuals

 

DEMOGRAPHICS:

 

Median Age 62

Median Income $65,192

 

UNIT OF SALE:  $32

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT MAIL SOLD 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 98% FEMALE 2% MALE  
SELECTS
AGE   $16.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
PAID   $12.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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