WOOD Mailing List

Published by People Inc (formerly Dotdash Meredith), WOOD® Magazine occupies the shelf space of more creative home hobbyists than any other magazine of its type. With how-to building instructions, plans, handy shop-tested tips, and honest tool and product reviews, WOOD packs each issue with exciting and informative articles covering the world of home woodworking.

Subscribers enjoy the personal satisfaction derived from creating something from scratch and are on a lifelong mission of home and yard improvement.

This is an excellent market for products aimed at the hobbyist or the do-it-yourselfer. In addition to their high interest in woodworking, these handymen have many interests including collectibles, computers, history, sports, the outdoors, and more. Highly responsive to direct response print advertisers, these do-it-yourselfers are great prospects for a number of consumer marketing offers.

DEMOGRAPHICS:

Median Age 59

Median Income $71,700

Median Home Value $222,600

Own Home 98%

Married 84%

UNIT OF SALE:   $28.00

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