WOOD Mailing List

Published by Dotdash Meredith, WOOD® Magazine occupies the shelf space of more creative home hobbyists than any other magazine of its type. With how-to building instructions, plans, handy shop-tested tips, and honest tool and product reviews, WOOD packs each issue with exciting and informative articles covering the world of home woodworking.

SEGMENTS COUNTS THROUGH 05/31/2025
99,148 TOTAL UNIVERSE / BASE RATE $120.00/M
 99,148 ACTIVE SUBSCRIBERS     $120.00/M
 984 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 7,950 3 MONTH HOTLINE SUBSCRIBERS     + $12.00/M
 19,964 6 MONTH HOTLINE SUBSCRIBERS     + $9.00/M
 4,449 12 MONTH CHANGE OF ADDRESS     + $9.00/M
  EXPIRES     $75.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

Published by Dotdash Meredith, WOOD® Magazine occupies the shelf space of more creative home hobbyists than any other magazine of its type. With how-to building instructions, plans, handy shop-tested tips, and honest tool and product reviews, WOOD packs each issue with exciting and informative articles covering the world of home woodworking.

 

Subscribers enjoy the personal satisfaction derived from creating something from scratch and are on a lifelong mission of home and yard improvement.

 

This is an excellent market for products aimed at the hobbyist or the do-it-yourselfer. In addition to their high interest in woodworking, these handymen have many interests including collectibles, computers, history, sports, the outdoors, and more. Highly responsive to direct response print advertisers, these do-it-yourselfers are great prospects for a number of consumer marketing offers.

 

DEMOGRAPHICS:

 

Median Age 59

Median Income $71,700

Median Home Value $222,600

Own Home 98%

Married 84%

 

UNIT OF SALE:   $28.00

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 84% DTP / 89% DMS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 3% FEMALE 97% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
3RD PARTY BLOW-IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CHANGE OF ADDRESS   $9.00/M
DTP/DMS   $12.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
PAID (99%)   $12.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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