People Mailing List

People is a weekly magazine that leads the entertainment news category. Each issue contains in-depth interviews and news focused on pop culture at large as well as cultural trends affecting Americans today. It provides readers with information on the latest beauty and fashion trends and features dazzling photos of favorite stars, inspiring stories of real-life heroes and exclusive interviews with today's hottest celebrities.

SEGMENTS COUNTS THROUGH 09/30/2025
728,629 TOTAL UNIVERSE / BASE RATE $120.00/M
 728,629 ACTIVE SUBSCRIBERS     $120.00/M
 34,342 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 162,418 3 MONTH HOTLINE SUBSCRIBERS     + $12.00/M
 297,245 6 MONTH HOTLINE SUBSCRIBERS     + $9.00/M
 437,868 ACTIVE DTP SUBSCRIBERS     + $12.00/M
 452,982 ACTIVE DMS SUBSCRIBERS     + $12.00/M
 2,957 1 MONTH CHANGE OF ADDRESS     + $22.00/M
 476,597 6 MONTH EXPIRES     $50.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

Published by People Inc (formerly Dotdash Meredith), People is a weekly magazine that leads the entertainment news category. Each issue contains in-depth interviews and news focused on pop culture at large as well as cultural trends affecting Americans today. It provides readers with information on the latest beauty and fashion trends and features dazzling photos of favorite stars, inspiring stories of real-life heroes and exclusive interviews with today's hottest celebrities.          

      

People subscribers are a powerful audience of consumers interested in a wide variety of products and services.                      

 

People is enhanced with demographic and lifestyle data for even better segmentation

 

DEMOGRAPHICS:

 

Average Income: $77,000

Average Age: 48

Attended College: 64%

Own a Home: 65%

 

UNIT OF SALE:  $113.88 (58 Issues)

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DTP, OTHER 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 71% FEMALE 29% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
6 MONTH HOTLINE   $9.00/M
ADULT AGE / CHILD AGE   $16.00/M
CHANGE OF ADDRESS   $12.00/M
DTP/DMS   $12.00/M
GENDER   $9.00/M
GIFT GIVERS   $12.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
PAID   $12.00/M
PRODUCT SELECTS   $16.00/M
RENEWALS   $12.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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