Midwest Living Mailing List

Life is Richer in the Midwest. Published by Dotdash Meredith, Midwest Living® celebrates the unique passions and pursuits of the powerful, affluent 12-state Midwest market.

MIDWEST LIVING is the leading magazine for affluent people living in the central 12-state region, celebrating the unique passion and pursuits of America's Heartland. With features on travel, food and home and garden, MIDWEST LIVING captures the essence of the entire region. These Midwesterners enjoy the good life that the American Dream promises - beautiful house on a nice piece of land, family vacations, recreational activities, and the ability to shop via direct mail at will.

These mainstream, upper-class Americans respond to many direct marketing offers. Reach them in their own backyard with: Home Improvement Products and Tools, Books and Magazines, Travel, Gardening, Kitchen and Household Items, Outdoor Hunting, Fishing, and Sporting Gear; Retirement, Banking and Insurance offers, and Specialty Foods and Entertainment Ideas.

DEMOGRAPHICS:

Median Age 53

Median Income $69,904

Median Home Value $193,034

Own a Home 85%

Married 66%

UNIT OF SALE:  $19.97

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