Midwest Living Mailing List

Life is Richer in the Midwest. Published by People Inc (formerly Dotdash Meredith), Midwest Living® celebrates the unique passions and pursuits of the powerful, affluent 12-state Midwest market.

SEGMENTS COUNTS THROUGH 02/28/2026
200,080 TOTAL UNIVERSE / BASE RATE $120.00/M
 200,080 ACTIVE SUBSCRIBERS     $120.00/M
 2,466 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 13,384 3 MONTH HOTLINE SUBSCRIBERS     + $12.00/M
 69,196 6 MONTH HOTLINE SUBSCRIBERS     + $9.00/M
 13,744 12 MONTH CHANGE OF ADDRESS     + $12.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

Life is Richer in the Midwest. Published by People Inc (formerly Dotdash Meredith), Midwest Living® celebrates the unique passions and pursuits of the powerful, affluent 12-state Midwest market.

 

MIDWEST LIVING is the leading magazine for affluent people living in the central 12-state region, celebrating the unique passion and pursuits of America's Heartland. With features on travel, food and home and garden, MIDWEST LIVING captures the essence of the entire region. These Midwesterners enjoy the good life that the American Dream promises - beautiful house on a nice piece of land, family vacations, recreational activities, and the ability to shop via direct mail at will.

 

These mainstream, upper-class Americans respond to many direct marketing offers. Reach them in their own backyard with: Home Improvement Products and Tools, Books and Magazines, Travel, Gardening, Kitchen and Household Items, Outdoor Hunting, Fishing, and Sporting Gear; Retirement, Banking and Insurance offers, and Specialty Foods and Entertainment Ideas.

 

DEMOGRAPHICS:

 

Median Age 53

Median Income $69,904

Median Home Value $193,034

Own a Home 85%

Married 66%

 

UNIT OF SALE:  $19.97

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 61% DTP / 63% DMS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 77% FEMALE 23% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH HOTLINE   $12.00/M
3RD PARTY BLOW-IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
CHANGE OF ADDRESS   $12.00/M
DTP/DMS   $12.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
PAID   $12.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
RELATED LISTS
ALLIANT DIRECT AUDIENCES - MODELING
SOUTHERN LIVING MAGAZINE
CONSUMER REPORTS
REAL SIMPLE MAGAZINE
WILAND PUBLISHING/SUBSCRIBER DATABASE
BETTER HOMES & GARDENS
PEOPLE INC DATABASE - MASTERFILE
FOOD & WINE
MOTHER EARTH NEWS
TRAVEL & LEISURE MAGAZINE