Better Homes & Gardens Mailing List

Published by Dotdash Meredith, Better Homes and Gardens® is the trusted authority on American home and family life.

SEGMENTS COUNTS THROUGH 05/31/2025
704,782 TOTAL UNIVERSE / BASE RATE $120.00/M
 704,782 ACTIVE SUBSCRIBERS     $120.00/M
 33,409 1 MONTH HOTLINE SUBSCRIBERS     + $17.00/M
 116,716 3 MONTH HOTLINE SUBSCRIBERS     + $12.00/M
 224,335 6 MONTH HOTLINE SUBSCRIBERS     + $9.00/M
 11,173 3 MONTH CHANGE OF ADDRESS     + $12.00/M
  EXPIRES     $75.00/M
  CATALOG RATE     $85.00/M
  FUNDRAISING RATE     $80.00/M
DESCRIPTION

Published by Dotdash Meredith, Better Homes and Gardens® is the trusted authority on American home and family life.

 

For the woman who reads BETTER HOMES AND GARDENS, home is where she creates her life story. It’s her haven, where she raises her family, entertains friends, and celebrates life’s big and small accomplishments. It’s where she indulges her dreams and builds a world of her own. Home is her emotional center; it’s where life happens. BETTER HOMES AND GARDENS recognizes this and inspires her with infinite possibilities for creativity and self-expression. Each issue delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining, and personal and family well-being. BETTER HOMES AND GARDENS helps her bridge the gap between dreaming and doing.

 

BETTER HOMES AND GARDENS subscribers maintain highly mail-interactive relationships with the magazine and its advertisers. They complete and mail BRM cards for literature, join clubs, and respond to the many direct print advertisers found in every issue.

 

DEMOGRAPHICS:

Median Age 45

Median Income $67,000

Median Home Value $209,000

Own a Home 79%

Married 66%

 

UNIT OF SALE: $22.00

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 49% DMS / 47% DTP 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 80% FEMALE 16% MALE  
SELECTS
1 MONTH HOTLINE   $17.00/M
3 MONTH CHANGE OF ADDRESS   $12.00/M
3 MONTH HOTLINE   $12.00/M
3RD PARTY BLOW-IN   $10.00/M
6 MONTH HOTLINE   $9.00/M
AGE   $16.00/M
DTP/DMS   $12.00/M
ENGAGEMENT SCORES   $16.00/M
GENDER   $9.00/M
INCOME   $16.00/M
LIFESTYLE INTERESTS   $16.00/M
PAID (98%)   $12.00/M
STATE / SCF / ZIP   $10.00/M
ZIP SELECT (4 OR MORE AREAS)   $15.00/M
ADDRESSING
KEY CODING  $3.50/M
EMAIL  $65.00/F
FTP  $65.00/F
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